2018 FIA Formula One World Championship logo
F1 officially announced the new logo after the end of the 2017 season at the end of the Abu Dhabi race. F1's new head, Chase-Kerry, said that the new logo was replaced in order to highlight the new energy of the F1 movement. The previous F1 logo has been in use for 23 years, and the logo was designed by a company called "cater wong". In 1986, when the company designed the first version, it simply used the FIA to outline the shape of the car and added English words. Later, according to the promotion of the single brand of F1, the design of the invisible "1" between the two symbols was born. However, not everyone has been aware of this trick for more than two decades. It is also one of the most recognizable brand logos in the global sports market. On the day of the release of the F1 new logo, many insiders expressed their reluctance to rely on the old logo.
The new F1 logo graphics are simpler, and the contrast between the red body and the white background is noticeable and has a high degree of recognition. “Inspired by the simplest form of racing, the two cars rushed past the finish line.” Elli Norman, the new F1 marketing director, said, “It’s so direct and direct, so it’s suitable for us in today’s market, as well as mobile phones. And digital terminals. With the new logo, we will have more flexibility and use more widely."