aguar brand culture
Jaguar, also known as Jaguar, is designed to be a leopard that jumps in a sleek, succinct, dynamic, and powerful manner, with strength, rhythm and bravery.
The origin of the Jaguar car dates back to 1937. In June of that year, SS Automotive officially received Sunbeam (Wolverhampton) Motor Company. Sir Lyons is eager to call the car Sunbeam, because Sunbeam has won the championship in many world racing cars, which is a sign of "victory". Unfortunately, there have been some problems within the company. Finally, he was forced to abandon the use of Sunbeam as the company's name. Sir Lyons finally chose a name that was pronounced crisp in all languages - Jaguar, which was named after a flying machine of the First World War.
The history of Jaguar has a long history, dating back to the time when Sir William Lyons created the first cross-bike motorcycle in 1922. In 1932, the name "Jaguar" first appeared with the launch of the new SS Jaguar, which was completely designed and manufactured by itself.
Since the establishment of the Jaguar brand, it has always been committed to providing users with elegant and stimulating and passionate cars. In the different periods of its historical development, a number of classic models have emerged, which has established the Jaguar brand to lead the fashion trend. From the Jaguar D-Type that has been on the Le Mans for many years to the E-Type, which has been listed as a permanent collection by the Museum of Modern Art in New York, to the XJ13, which is known as the most beautiful car that can be imagined, it has been selling for ten years. Jaguar XK8, then the new Jaguar XJ, and then Jaguar's first SUV concept car C-X17 debuted at the 2013 Frankfurt Motor Show,  At any time, Jaguar always has its elegant design and excellence. Unconventional technology has led the new trend in the luxury car market, becoming a luxury symbol of fashion, and has attracted countless followers around the world.