Ford brand introduction

- Apr 08, 2019-

Ford brand introduction

Ford Motor Company (NYSE: F) is a multinational company that manufactures cars. Founded by Henry Ford in Dearborn, Michigan (now the company's headquarters), the company was founded in 1903. Chemical. In the mid-20th century, Ford, GM and Chrysler were considered to be Detroit's three major automakers. These three companies dominate the US auto market. Ford's trademark is a signature font commonly used by founder Henry Ford. Ford Motor Co., Ltd. maintained its second-largest sales volume in the US auto market for seventy-five years, second only to General Motors. In 2007, the sales of large SUVs and trucks decreased due to high oil prices, and Toyota Motor Corporation surpassed the sales volume of the US market. Three.

Henry Ford cites the methods of high-volume car production and high-volume factory employee management, and has also deliberately designed a new production sequence represented by a mobile assembly line. His combination of high efficiency, high wages and low selling prices was an earth-shaking reform and innovation for the US manufacturing industry at the time. This method is therefore called Ford.

Ford started his career in a factory that originally built a carriage with $28,000 from twelve investors. At that time, the production method of the car was based on two to three workers. From the manufacture of parts to the sales order, a group of workers was responsible for the end. So in the first days, Ford's production efficiency was relatively low, and only a few cars could be produced every day.

In 1908, Ford Motor Company began to issue the Ford Model T. The earliest batch of T-type cars were assembled in the Picot manufacturing workshop. Later, the company moved parts of the production to the larger space of the Highland Park workshop to meet the market's constant demand for T-cars. In 1913 the company has developed a more complete assembly line and mass production technology. Henry Ford developed the original assembly line method into a mechanical transfer to transport parts for workers to assemble. This innovation reduced the 12 hours and 30 minutes required to assemble the chassis to 2 hours and 40 minutes. It is worth noting that the domestic public generally mistakenly believe that the assembly of the line was invented by Henry Ford. In fact, the production line method first appeared in the UK. The first production line in the United States was the industrialist Ransom Olds and not Henry Ford.

The mechanical conveyor belt did not immediately achieve results, and the turnover rate of the workers was quite high. However, the mistakes meant more production delays and more extra expenses for training the workers, and the slower use of the work. Worker. In January 1914, by doubling wages (from $2.50/hour to $5/hour), shortening working hours (8 hours a day), and setting up personnel dedicated to hiring workers, the company has been plagued by years of inefficiency. The problem is solved. The turnover rate of employees has fallen sharply, and the company's productivity has also taken off. As the speed of manufacturing cars is getting faster and faster, the price of each car begins to fall rapidly. Ford is constantly cutting the price of his car products, from the original price of 850 dollars to 360 dollars. And first invented the concept and system of authorized dealers, let those dealers to sell them for these cheap cars.

As of the end of 1913, 50% of all cars in the United States were produced by Ford. However, by the end of 1918, half of all cars in the United States were T-cars. At that time, most of the T-cars were all black in color, and there were basically no other colors to choose from. It is rumored that Henry Ford has a famous saying: "Customers can choose any color he wants, as long as it is black." This means that customers can only buy a black T-car. Henry Ford doesn't have any special ambiguity about black. The real reason for its insistence on black is that the black paint dries quickly, allowing the car to be sold the first time after landing. This is also one of the extreme manifestations of Henry Ford's pursuit of productivity.

In 1919, Henry Ford's son, Edsel Ford, inherited the position of president of his father company, but Henry Ford still interfered with the company's management and always had its influence. Although high-efficiency production has kept the price of the company's products low, but due to the company's non-advanced paternal management and neglect of the high-end consumer market, Ford began to gradually lose its auto market share in the United States. GM, Chrysler and other small competitors are beginning to offer consumers more cars with more luxury than T-cars. For example, GM had various price models at that time, which would wipe out the high-end and low-end markets. On the other hand, people with financial constraints would no longer buy T-cars directly from Ford, but instead buy more than 20 or even ten. A second-hand T-car that can be bought in US dollars. At the same time, these competitors, by means of instalments, enable consumers to buy expensive vehicles that they could not afford without paying a single monthly fee. Ford strongly opposes this consumption pattern, which he believes will eventually lead to a national economy and consumers. But Ford eventually made concessions and announced the discontinuation of the model when the popular T-car production reached 15 million units, and switched to the new Model A.

In 1925, Ford acquired the Lincoln Motor Company and began to enter the premium car market. In 1935, Mercury was founded under the proposal of Ezil Ford, which mainly produces mid-priced cars.

Henry Ford II, the grandson of Henry Ford, served as president of Ford Motor Company from 1945 to 1960 and served as chairman and chief executive of the company from 1960 to 1980. Although Ford was listed as a US stock listed company in 1956, the Ford family still maintains about 40% of its controlling interest in the company by occupying a large number of Class B preferred stocks, which is a considerable ratio among publicly listed companies.

The MacPherson Strut system, which was invented by Ford Motor Engineering's vice president, Mr. McPherson, is the most widely used chassis suspension system in the automotive industry today.

In 1998, Ford Motor set a world record of more than $22 billion in profits a year. This record was surpassed by Exxon Mobil Oil Company's net profit of $25.3 billion in 2004 due to soaring oil prices.

In 2003, Ford Motor Company passed its 100-year anniversary, and its current chairman is Henry Ford's great-grandson William Clay Ford (Jr.).

In 2007, in the "J. D. Power" US new car quality survey, Ford was the most awarded car manufacturer, with five cars being the first in its class and fourteen in the top three.

The main brands of Ford Motor Company are Ford, Lincoln and Mercury. Ford's long-selling models are extremely popular, Escort, Taurus, Focus, Mondeo, Mustang sports car, Fiesta, Explorer SUV RV, F-series trucks, Lincoln Town Car, often converted into a long luxury car, often seen in American movies. Police cars and taxis such as Crown Victoria.

The Lincoln car is the car manufacturer chosen by the most president of the United States as the presidential car. Ford F-series trucks are sold in the United States for a total of 780,000 vehicles a year. They have long been the sales champion of the US market regardless of sedan trucks, with cumulative sales exceeding 33 million. Ford in the UK auto market is still the sales champion for more than 20 years. The $6 billion developed Ford Mondeo has set a new record for R&D spending in the automotive industry. Mondeo is as versatile as the high-priced European car, and has been praised by European and American professional commentators. Ford's acquisition strategy is quite aggressive. Since 1979, it has acquired Japan's Mazda (acquisition of 33.4% of stocks), Britain's Aston Martin, Jaguar, and off-road roads. Land Rover and Sweden's Volvo (Volvo).

On March 26, 2008, India's Tata Group and Ford Motor Company of the United States issued a joint statement that Tata will acquire Ford's Jaguar and off-road Luhua car brands for US$2.3 billion.

On November 18, 2008, Ford announced that it will sell Mazda's 20% stake, down from the original 33.4% to 13%.