Geely Auto historical development

- Feb 26, 2019-

Geely Auto historical development

On November 6, 1986, Li Shufu started the Geely entrepreneurial process with the refrigerator accessories as the starting point.

In 1989, the company changed the production of high-grade decoration materials and developed the first Chinese-made magnesium-aluminum curved plate.

In April 1994, entered the motorcycle industry.

In June 1994, China's first luxury scooter was born.

In May 1996, Geely Group Co., Ltd. was established and embarked on the road of large-scale development.

In 1997, entered the automotive industry.

On August 8, 1998, the first Geely Automobile was off the assembly line in Linhai City, Zhejiang Province.

On November 9th and December 26th, 2001, JL6360, HQ6360, MR6370 and MR7130 were on the announcement of the products of China's automobile manufacturers issued by the State Economic and Trade Commission, making the Group the first private enterprise in China to obtain the qualification for car production.

On May 25, 2002, Xu Gang, a member of the former Zhejiang Provincial Finance Department and chief accountant of the Local Taxation Bureau, became the CEO of the group, marking the beginning of the transformation of Geely Group from a family-owned enterprise to a modern joint-stock enterprise.

On October 1, 2002, the first flying man in Asia, Ke Shouliang, drove the Geely Meridian sedan in the Potala Palace Square on the roof of the world. He made a hard landing and achieved success. At the same time, he showed the brand image of Geely Automobile. .

In December 2002, it signed a contract with Korea Daewoo International Co., Ltd. and the famous Italian automobile project group to jointly develop the CK-1 and CI-1 sedan projects.

In December 2002, it established a strategic bank-enterprise partnership with several commercial banks in the province and Shanghai.

In 2002, it entered the ranks of the national “3+6” mainstream car manufacturers. It has also been ranked among the top 500 enterprises in the country and ranked 28th among the top 100 enterprises in Zhejiang Province.

On January 16, 2003, the Group Management Headquarters moved to Hangzhou High-tech Industrial Development Zone.

In March 2003, Geely Car successfully passed the "3C" certification.

In August 2003, the first batch of Geely cars were exported overseas, and Geely realized a “zero breakthrough” in passenger car exports.

In 2005, at the 61st Frankfurt Motor Show in Germany, the Geely sedan debuted for the first time.

In November 2005, the “Jili” trademark was recognized as a well-known trademark in China.

On January 8, 2006, the Geely Free Ship debuted in Detroit, the North American Auto City. Geely became the Chinese independent brand company that was invited to participate in the world's top auto exhibitions for two consecutive years. It is worth mentioning that one of the co-chairs of the Auto Show Organizing Committee was Rechard. S. Genthe presented Li Shufu, the chairman of Geely, with a special prize for the Geely Organizing Committee for Geely, the Silver Diamond Award, in recognition of Geely as the first Chinese auto company to participate in the 2006 North American International Auto Show.

On January 9, 2006, in March 2005, the Ministry of Science and Technology issued the Notice on the Recommendation of "National Enterprise Research and Development Center" Alternative Enterprise (Guo Ke Fa Gao Zi [2005] No. 427), Zhejiang Geely Holding Group was selected as "National List of certified enterprise technology centers.

On August 17, 2006, the Ministry of Commerce and the National Development and Reform Commission jointly held a national-level car and parts export base awarding conference in Beijing. Geely Automobile won the title of “National Automobile Whole Vehicle Export Base Enterprise”.

On September 23 this year, at the final review of the 2006 China Automotive Industry Science and Technology Progress Awards, the Geely z series automatic transmission industrialization project passed the strict review by the experts of the final evaluation committee and became the highest first prize in the history of the award.

On October 24, 2006, Li Shufu, Chairman of Geely Group, at the Royal Garden Hotel in London, UK, represented Geely Automobile Holdings Co., Ltd. and British Manganese Bronze Holding Company (MBH) to formally sign an agreement to be controlled by the Chinese side and jointly produce London classic taxis. At the invitation of the British Government, Jia Qinglin, Chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), who is on an official friendly visit to the United Kingdom, and the head of the British House of Lords and the President of the Privy Council, Baron Amos, attended the signing ceremony.

On May 18, 2007, at the Geely Vision Europe returning to the global listing ceremony, more than 100 Geely Vision dealers nationwide jointly published the "Ningbo Declaration." At the same time, starting from May, Kyrgyzstan’s interest rate first implemented a strategic transformation from “price advantage” to “technology leadership” in domestic auto companies.

On January 13, 2008, Geely presented 6 new cars and BMBS safety technology to the 2008 North American International Auto Show.

On July 28, 2008, Geely Automobile was recognized as the first “innovative enterprise” in the country. [twenty three] 

In March 2009, Geely successfully acquired DSI, the world's second largest automatic transmission company.

2010 Geely Automobile's acquisition of Volvo will sign a final agreement before the Spring Festival, and it is estimated that the completion of the delivery will be around May.

On February 20, 2013, Geely Holding Group announced the establishment of a European R&D center in Gothenburg, Sweden, to integrate the advantages of Volvo Cars and Geely Automobile to build a new generation of mid-size car modular architecture and related components.

On September 13, 2013, the Geely-Volvo Joint R&D Center began trial operation in Gothenburg, Sweden.

On the eve of the Beijing International Auto Show on April 18, 2014, Geely Automobile officially released the latest brand strategy, which defined the brand mission and brand value positioning.

On October 22, 2014, Geely Automobile's 1.3T gasoline engine successfully won the “China Heart” annual top ten engine honor.

On December 15, 2014, Geely Borui, the first mid-to-high-end sedan of the “New Geely Era”, officially unveiled at the “Water Cube” in Beijing.

On October 27, 2015, Geely Automobile 1.8TD engine won the “China Heart” 2015 Top Ten Engines.

On November 18, 2015, Geely Automobile released the “Blue Geely Action” new energy strategy. Geely Emgrand EV was officially launched on November 18.

On January 18, 2016, the results of the third Xuanyuan Awards in 2016 were announced, and Geely Borui was awarded the Xuanyuan Award.

On July 18, 2016, 330 Geely cars were designated vehicles for reception, security, and security during the G20 summit.

On August 5, 2016, under the witness of the Global Collision Association G-NCAP (Global-NCAP) and A-NCAP (Australia-NCAP), Geely Dorsett GL conducted a vehicle-to-vehicle vertical collision test [35]. According to the results of the collision, the target car and the bullet car in the test all achieved good test results.

On September 2, 2016, China Automotive Technology and Research Center released the results of the third batch of 2016 C-NCAP model evaluations in Tianjin. Among them, Geely Bo Yue refreshed the record with 58.2 points. The results of this wholesale cloth involved a total of six models, namely Subaru XV, Changan Ford Taurus, BMW Brilliance X1, Brilliance Jinbei 750, Geely Bo Yue, Dongfeng New Bluebird.

On October 16, 2006, the list of the 7th batch of well-known trademarks recognized by the Trademark Office of the State Administration for Industry and Commerce was published, and the Geely Automobile English trademarks GEELY and Tujin List.

On October 20th, 2016, Geely Automobile Group launched the new car brand LYNK & CO in the landmark building "STATION BERLIN" in the center of Berlin - a global car brand with innovative spirit and leading technology. The new brand is based on the new mid-level vehicle basic module architecture CMA, which is jointly developed by Volvo Cars and Geely Automobile and Volvo Car. Its modular development concept, distinctive design language, innovative technology without interconnection, new business model and user experience. Injecting a new atmosphere into the 130-year-old automotive industry.

On November 5, 2016, at the Geely Holding Group's 30th Anniversary Celebration Gala, Geely Automobile Group officially released the Geely Automobile 20200 Strategy.

On December 1, 2016, Geely Automobile's self-developed direct injection supercharged 1.8TD second-generation engine won the “China Heart” 2016 Top Ten Engines. This is the third Geely after the Geely 1.3TD and 1.8TD engines were selected. The engine won the "China Heart" selection.

In April 2017, the 2017 Shanghai Auto Show officially opened. Geely Automobile's new MPV concept car was officially unveiled. The new car adopts the Geely family-style design language. In addition, the new car adopts the open door design, which also indicates that Geely Automobile officially entered the 3.0 boutique car era. .

In 2017, Chuanhua Group and Geely Automobile carried out deep cooperation in new energy logistics vehicles and signed strategic cooperation.

On February 24, 2018, Geely purchased approximately 9.69% of the voting shares of Daimler AG through its overseas business entity. Upon completion of the acquisition, Geely Group will become the largest shareholder of Daimler and promise to hold its equity for a long time.