Lamborghini brand culture

- Apr 09, 2019 -

Lamborghini brand culture

Lamborghini's logo is a bullfight full of strength and attacking the other side, which is consistent with the characteristics of the Lamborghini high-powered high-speed sports car. It is said that this sign also reflects the temperament of the founder Lamborghini bullfighting. Lamborghini S. P. A. The founder of the car factory, Ferruccio Lamborghini and Lamborghini's early production of sports cars and tractors. Ferruccio Lamborghini infiltrated the unique pride of the Italians, inspiring him to start from the hands of an ordinary peasant son, and struggle until he became the helm of the industry. This Italian northerner pursues the dream of making the perfect sports car with an uncompromising enthusiasm and almost crazy enthusiasm. Since then, the suffocating "Bull" logo has become a symbol of Lamborghini, interpreting all the characteristics of this distinctive car brand - challenging the limits, arrogant and unconstrained.

The aggressive and dynamic, the heroic momentum of the past, the Italian-style blood---these are used to describe the extraordinary Lamborghini brand. In 1998, Audi Motors of Germany incorporated this famous Italian sports car manufacturer. To celebrate the 40th anniversary of the brand's founding, the Audi History and Culture department, which specializes in the classic old car of Audi for centuries, commemorates the lifelong experience of Ferruccio Lamborghini and the legendary history of this luxury car dealer. At the Audi Motor Museum in Ingolstadt, Audi, the "Ben Niu" logo was accompanied by the Lamborghini Wind and Rain 40th Exhibition.

The top sports car brand acquired by Audi in 1998 not only has the same brand and spirit as Audi, but also keeps on making progress in technology and pursuing passion; their founders also have striking similarities. Audi's Horch and Ferruccio Lamborghini are avid car dreamers who have been rejected by big brands and have created their own successful brands without any discouragement. The founder of Lamborghini S. P. A. car factory, Ferruccio Lamborghini, his constellation is Taurus, which is closely related to the "Golden Bull" logo.