Land Rover brand introduction

- Mar 06, 2019-

Land Rover brand introduction

Landrover is an old British car company. Rover is a Nordic country that uses Rover as a trade name when producing bicycles.

Production of cars began in 1904, still using "Rover" as the license plate name. Today, Land Rover is sold in more than 140 countries. It has evolved from a practical model in 1948 to today's versatile four-wheel drive for those who are constantly pursuing a new life experience. To this day, three-quarters of all Land Rover vehicles produced by Land Rover are still being used, which is really amazing. Land Rover has gained widespread recognition and respect, which is not comparable to that of other manufacturers' cars.

In 1966, Rover merged with Leland Motors to become the Jaguar-Rover-Triumphalan of Leland.

In 1988, it was acquired by British Aerospace.

In 1989, it was officially renamed Rover Group.

In 1990, he cooperated with Honda Motor Co., Ltd. in technology and capital.

In 1994, it was taken over by the German BMW company.

In March 2000, Ford Motor Company acquired Land Rover and Jaguar and paid 3 billion euros (US$3.9 billion) to the BMW Group to purchase all of Land Rover's four-wheel drive series, including RangeRover, Discovery, Freelander and Defender.

On July 22, 2005, Nanjing Automobile Group Co., Ltd. successfully acquired the British MG Rover Automobile Company and its engine production division, which created a precedent for Chinese companies to acquire famous foreign automobile companies. The company after the merger was called Nanjing Mingjue Automobile Co., Ltd. the company.

On March 26, 2008, India's Tata Group invested US$2.3 billion to acquire Ford's Jaguar and Land Rover brands, which caused shocks in the international car market.

The car products produced by the group are now divided into three categories: off-road vehicles, cars and MG sports cars.