The development of Lamborghini
Ferruccio Lamborghini (a "Ferrugio Lamborghini") was once a youth living in the province of Ferrara in the Emilia-Romagna region of northern Italy. During World War II, he was a mechanic of the Italian Royal Air Force, after which he entered a commercial tractor factory built on the basis of World War II military facilities. In the mid-1950s, Lamborghini's tractor factory, Lamborghini Tractor Co., Ltd., has become one of the largest agricultural equipment manufacturers in the country. He also has a successful gas water heater and air conditioner manufacturer.
In 1958, he purchased the first Ferrari, a 250GT, and then bought some. Ferruccio Lamborghini likes Ferrari cars very much, but he believes that for ordinary roads, Ferrari cars are very rough and noisy, obviously more suitable for the track. When Ferruccio Lamborghini's Ferrari car clutch had problems, he found that the Ferrari's car clutch was exactly the same as the Lamborghini tractor. Ferruccio Lamborghini went to Ferrari and asked him to replace a better quality clutch but was rejected. Ferrari said that Ferruccio Lamborghini is only a tractor manufacturer, so he knows nothing about sports cars. So Lamborghini decided to build a car manufacturing plant to achieve his perfect pursuit of sports cars.
Lamborghini Motors is a sports car manufacturer based in Sant'Agata Bolognese, Italy. The company was founded in 1963 by Ferruccio Lamborghini. Founder Ferruccio Lamborghini was a mechanic of the Royal Italian Air Force when he was young. Due to his work, Ferruccio was very familiar with the mechanical principles. After World War II, a large amount of military materials were abandoned. Ferruccio Lamborghini began to use these surplus military materials to manufacture tractors, and established the original Lamborghini company, which was mainly engaged in the manufacture of tractors, fuel oil and air conditioning systems. In the mid-1950s, Lamborghini became the largest agricultural machinery manufacturer at the time due to its mastery of mechanical principles and mechanical manufacturing, as well as its excellent business acumen.
The successful business of Ferruccio Lamborghini is very popular with sports cars, including Alfa Romeo, Lancia, Maserati, Mercedes-Benz and many other famous cars. In 1958, Ferruccio Lamborghini had its first Ferrari 250 GT, and Lamborghini eventually turned to make his own car from the 250 GT he owned. It also reflects the brand identity of Lamborghini. The company's trademark eliminates the company name, leaving only one yak.
There are many reasons for the establishment of the company by Ferruccio Lamborghini. The most widely spread version is: One day, when Ferruccio Lamborghini and Enzo Ferrari talk about the shortcomings of the 250 GT, Enzo Ferruccio said: "There is no need to make agricultural machinery vehicles, tell me how to make a sports car." This sentence hurts Ferruccio's self-respect, since then Ferruccio began to study his own sports car. The other version is more authentic, dictated by the son of Ferruccio Lamborghini, Tonino Lamborghini. Ferruccio driving the Ferrari 250 GT, complaining that the car was out of control due to problems with the Ferrari vehicle clutch, causing accidental injury to the people watching the car. However, Enzo Ferrari not only ignored, but also told Ferruccio Lamborghini not to drive the Ferrari 250 GT, only suitable for driving agricultural machinery vehicles. Later, Ferruccio Lamborghini found a suitable spare parts installation in his company's warehouse, solving the problem of the Ferrari 250 GT. Since then, Ferruccio Lamborghini, who is extremely passionate about sports cars, has begun to consider the production of sports cars that can meet their own needs, and better sports cars than Ferrari.
In the memory of the founder of Lamborghini, Stephen Wilhelman, the current president and CEO, said: "Ferrugio Lamborghini once said that it is meaningless to produce the best car in the world because people only remember Racers. But if you can produce the best cars in the world, people will always keep them in mind. A few decades ago, Lamborghini created the extraordinary Miura, which is undoubtedly one of the best cars in the world. Lamborghini still upholds this tradition of excellence and delivers the world's outstanding high-performance supercars."
Lamborghini is strange in Italy and the world. It was born mysteriously in the world, unexpectedly launching one after another performance high performance car, it is a devil but not to marry the world, just because of its style. Lamborghini is a rare piece of art, and Gandini, one of Italy's most prestigious design masters, devoted his life to his work. Every corner and every line is so passionate, and it is silently interpreting the beauty of Lamborghini's almost primitive wildness. The company's logo is a yak full of strength and ready to launch a fierce attack on the opponent. It is said that Lamborghini himself is the kind of bull temper that is not to be outdone, and also reflects the characteristics of Lamborghini products. Because the cars produced by the company are high-power, high-speed sports cars. The logo on the front and rear of the car saves the company name, leaving only one yak.
In 1963, Lamborghini's car factory was officially established in Sant'Agata Bolognese, Italy, and Ferruccio Lamborghini began to call his own design team. The first Lamborghini chassis was built by a team of Ferrari engineers Gian Paolo Dallara, college graduates Paolo Stanzani and Bob Wallance. The improved version of this chassis was used in Lamborghini's first sports car, the 350 GTV. It was officially released at the Turin Auto Show in October of the same year.
The 350 GTV is actually just a model for display, and the real production version was officially released at the 1964 Geneva Motor Show. The production model is named 350GT. The production model uses a retuned chassis with a V12 engine and a maximum power of 280 hp. This year Lamborghini produced 13 350GTs, and in order to compete with Ferrari, the 350GT is priced slightly lower than the same level Ferrari. The car was subsequently produced for two years with a total production of 120 cars.
In 1965, engineer Gian Paolo Dallara improved the 350GT's V12 engine to a maximum power of 320 hp. The engine was used on the 400 GT. At the 1966 Geneva Motor Show, Lamborghini officially released the 400GT. After the launch of the 400GT, the car was recognized by consumers. Lamborghini then launched a variety of versions of the 400GT model. In 1968, Lamborghini launched two models, the Islero GT and the Miura P400. The former was designed by the former Maserati designer, which made the Islero GT have many shadows of the Maserati model, which has been criticized by many consumers. Another car, the Miura P400, has attracted widespread attention. The car is Lamborghini's first sports car with a mid-engine layout, creating a precedent for Lamborghini's mid-engine design.
In 1971, the tractor company of Ferruccio Lamborghini began to experience financial crisis. The largest customer of Lamborghini tractor, South African importer Cento Trattori's canceled the long-term contract with Lamborghini, which caused the Lamborghini sales to suffer great losses. In 1972, Ferruccio Lamborghini sold the Lamborghini tractor company to the Italian agricultural equipment manufacturer SAME, and concentrated on operating the Lamborghini car company. However, the Lamborghini car company began to gradually lose financial support, and the model development speed gradually increased. Slow down.
Despite financial difficulties, Lamborghini still launched the important Countach model in the history of Lamborghini in 1974. The car was designed by Marcello Gandini and has a low body with an angular design. This makes the shape of this car extremely aggressive. In terms of power, the Countach was initially equipped with a 4.0L V12 engine and was subsequently replaced by a 5.0L, 5.2L engine. Countach was discontinued until 1990, when it produced a total of 2,04.
Since then, Ferruccio Lamborghini has continued to seek financial support to support the operation of Lamborghini Motors. In 1980, Lamborghini Motor Company went bankrupt, and Mimran Brothers from Switzerland acquired Lamborghini. In 1985, Lamborghini launched an off-road vehicle LM002, the first mass-produced off-road vehicle in the history of Lamborghini.
In April 1987, Lamborghini, which had a huge demand for funds, was resold again. The buyer was Chrysler Automobile Company of the United States. In 1990, a brand new sports car was launched. This is a new model to replace the Countach. In order to express the car's flaws, Lamborghini has a very special name for this car, Diablo. The fastest production car in the year. In 1998, Lamborghini changed hands again, and it was this change of hands that made Lamborghini extremely adequate financial support. The new owner of Lamborghini is the German Volkswagen Group, and Lamborghini is placed under the management of Audi. With the support of Audi, Lamborghini has its own management team to operate. Under the management of Audi, Lamborghini launched the flagship sports car Murcielago in 2001. The Murcielago features a mid-engine layout and all-wheel drive. The low body and streamlined body design make the Murcielago visually dynamic.
In 2003, Lamborghini launched the Gallardo, which is slightly lower than the Murcielago and is relatively inexpensive. The Gallardo was designed in 2000. According to Italdesign Giugiaro's design, Lamborghini's own designers combined these parameters to improve the final Gallardo according to the company's own design style. In 2007, a Lamborghini top super-running Reventon was introduced, which is also the most expensive Lamborghini model of the year. The name Reventon is the name of a bull in the bullring. It killed a famous bullfighter in a bullfight in 1943, and the bull was known. Reventon's shape is futuristic, showing a look like a stealth fighter.
On November 5, 2010, the last Lamborghini Murcielago LP670-4 SV drove off the production line, marking the suspension of Murcielago and marking the upcoming launch of Lamborghini's latest flagship model. On March 1, 2011, Lamborghini's new flagship model, the Aventador LP700-4, was officially unveiled at the Geneva Motor Show.
On June 19, 2018, OPPO reached a global strategic partnership with Lamborghini Motors.