The main brand of Japanese cars

- Mar 14, 2019 -

The main brand of Japanese cars

Japanese car brands mainly include the following: Toyota TOYOTA, Nissan NISSAN, Honda HONDA, Lexus LEXUS, Infiniti INFINITI, Acura ACURA, Subaru SUBARU, Mazda MAZDA, Mitsubishi MITSUBISI, Isuzu ISUZU, Suzuki SUZUKI, Daihatsu DAIHATSU, Guanggang.

Toyota Motor Corporation

Toyota Motor Corporation (TOYOTA) is the largest automobile company in Japan. It was founded in 1933 and has an annual output of nearly 6 million vehicles, of which nearly 50% are exported. It also controls Japan Daihatsu Motor Co. and Hino Motors. Toyota Motor Corporation entered the Chinese automobile market earlier, and it dominated the domestic imported car market in the 1980s and 1990s. Crown, Corolla, Camry and other brands were popular at the time. In the mid-1980s, China proposed “market-for-technology”. In order to develop a joint venture for the development of car projects, Toyota still adhered to the principle of “selling only products without selling technology” and was reluctant to localize in China. Its subsidiary, Daihatsu Motor Co., Ltd., took the lead in technology transfer cooperation with Tianjin Automotive Industry Corporation in 1986. The joint production of Tianjin Xiali Automobile has become synonymous with taxis in the whole 90 in recent years. In recent years, due to new models Increased, Xiali has no advantage in price, coupled with technology and models too old, and because of the failure of Xiali 2000, Tianjin Auto lost too much, was incorporated into FAW. Due to the country's shrinking share of imported cars and the rise of domestically produced cars, Toyota finally decided to invest and set up factories in China. In 1998, Sichuan Toyota was established in cooperation with Sichuan Wagon Manufacturing Plant; in 2000, Tianjin Toyota was established in cooperation with Tianqi to produce economical cars. After Tianqi was merged by FAW, it was renamed FAW Toyota. It is reported that Toyota will cooperate with GAC to produce Camry cars in the second half of this year, which will form the situation of Toyota in the north and south. With its more than 200 sales and service outlets carefully built in China, it will enter the domestic market.

Once the policy allows, Toyota can open any partner at any time and take the helm of the Chinese auto market.

Nissan Motor Company

Nissan Motor Co., Ltd. (NISSAN) is Japan's second largest auto company and one of the top ten auto companies in the world. Founded in 1933. In 1999, due to serious losses, it was forced to sell 36.8% of the shares to the French company Renault. Nissan entered the Chinese auto market late. In the early domestic imported car market, Nissan’s “Blue Bird” and “Duke” were not as popular as other Japanese brands. In May 1993, Zhengzhou Nissan Automobile Co., Ltd. was established as a joint venture with China Trust and Investment Co., Ltd. to produce Nissan Pickup. Due to restrictions imposed by administrative policies, the market was not successful at the time. In 2000, Taiwan Yulong Group and Dongfeng Motor Corporation jointly produced the Fengshen Bluebird sedan, which is another test of Nissan's market in China. Fengshen Company developed rapidly, realized the year of production, sales in the same year, and profit in the same year. It was called “Aeolus Model” in the industry. At the launch of the new Bluebird in June 2002, the Fengshen logo was replaced by the “NISSAN” logo, indicating the beginning of Nissan’s formal entry into the Chinese market. On June 9, 2003, the company invested RMB 1 billion to establish Dongfeng Motor Co., Ltd. with Dongfeng Motor Co., Ltd., which is called “the largest joint venture project in China's auto industry”.

Honda Motor Company

Honda Motor Co. (HONDA) was founded in 1948. It was mainly produced in the early years and is still the world's largest motorcycle manufacturer. In 1960, the car was developed. In 1976, the first generation of Accord was launched. The 9th generation has been launched. In 1989, the car was the champion of the same class in the United States. The development of Honda in China can be said to be a myth. In 1998, Guangzhou Honda was established as a joint venture with Guangzhou Automobile. On the basis of the original Peugeot old factory and equipment, it only took more than 1 billion yuan to reach an annual output of 120,000 vehicles. It is only one-third of the average car manufacturer. The production of the Guangzhou Honda Accord sedan is in short supply in the market, rewriting the situation that Audi and Buick dominate the domestic high-end auto market, mainly for the "official car", and opened up the private market. In January 2003, Guangzhou Honda's new Accord lowered its price by 40,000, becoming a sniper in China's mid-to-high-end car market, and unveiled the prelude to the mid-to-high-end car price war. While Honda is getting the biggest income in China with the least amount of investment, the problems it faces are equally obvious. First of all, supply and demand are seriously out of line, the market price increase is serious, manufacturers are not eager to increase production capacity, so that the market is in a semi-saturated demand state, the price increase phenomenon is purely a commercial operation skill, which will ultimately damage the customer's trust in the brand and lead to the loss of the market. Secondly, Honda's after-sales service makes people feel unsatisfactory, and they can't enjoy the "specialized store's treatment", which is in stark contrast to the evaluation of their models in the market. Finally, Honda's successor products are lacking. Cars are mainly concentrated in the middle and low-end. Compared with other big brands, the product line is not rich.

Mazda Motor Company

Mazda Motor Corporation (MAZDA) was founded in 1920, and 33.4% of the shares are owned by Ford of the United States. Known for producing rotor engine cars. The engine adopts a microcomputer to control the engine load state, and the ring device makes the engine work smoothly, thereby reducing the fuel consumption, automatically adjusting the idle speed device and the exhaust gas to follow, and reducing the exhaust gas discharge. In 1992, Hainan Mazda Automobile Co., Ltd. was established by Hainan Automobile Manufacturing Co., Ltd., Japan Mazda Automobile Co., Ltd. and Japan ITOCHU Corporation. In 1998, Haiqi was merged by FAW Group and reorganized into FAW Hainan Automobile Co., Ltd., but FAW was difficult to intervene in Hainan Mazda's affairs, and even could not share it. FAW Car began to produce Mazda M6 sedan through technology introduction, and the market reflected excellent. The intention of FAW is to eventually integrate the two Mazda into one. But the problem is that Mazda’s parent company, Ford’s joint venture partner in China, is Changan Ford, so the final issue of ownership is still difficult to draw conclusions.

Mitsubishi Motors Corporation

It is a member of the Mitsubishi (MITSUBISHI) Group of Japan. It was jointly funded by Mitsubishi Heavy Industries Co., Ltd. and Chrysler Corporation of the United States in 1970. DaimlerChrysler currently owns 34% of Mitsubishi Motors. Mitsubishi's projects in China are scattered and the direction is not clear. Mitsubishi has two engine plants in China and is supplying engines to many Chinese automakers.

Suzuki Motor Corporation

Suzuki Motor Corporation (SUZUKI) was founded in 1954 to produce miniature cars. Suzuki is also a member of the Toyota Group, and GM holds a 10% stake in Suzuki. Suzuki Motor Co., Ltd. was the first to cooperate successfully with Chinese auto companies. As early as May 1984, Suzuki signed a technology transfer agreement with the Changan Machinery Factory at that time. The production of Alto and Antelope cars has been well received in the market. Another joint venture project Changhe Automobile Company's Changhe Big Dipper also sold well.

Fuji Heavy Industries

Fuji Heavy Industries Automobile (SUBARU) was formerly an aircraft manufacturing company. In 1953, it was renamed Fu.

Shizhong Heavy Industry Co., Ltd., whose 20% stake is owned by General Motors. Fuji Motors enjoys a high reputation in the racing world. In January 1989, the Fuji Legacy sports car ran for 19 days at an average speed of 223.345 kilometers per hour. At the same time, it set a world record of 100,000 kilometers. The record remained unbroken for many years. Fuji sells the world-famous sedan with the four-drive sedan, and the famous brands, the powerful lion and the Impreza, jointly produce the skylark mini-car with the China Guihang Group.