Nano coating is a high-end item of the car detail shop. Not only does it require the highest process technology, but it also greatly improves the output value and profit of the store. Therefore, both general stores and car detail shops like to sell nano coating. However, due to the high unit price of nano coating, and many stores have not mastered a certain method, the salespersons of the stores often fall into these three misunderstandings:
1. Before there is demand, guide customers with price
Some salespersons started desperately talking about the price with the customer before the customer's demand appeared. For example, the original price of the nano coating of the boss was 1880, and now I will give you 1,300 for the event price, and then give you an exquisite curing agent. But this method is often difficult to close, because when the customer has no demand, it is impossible for him to pay.
2. The method to guide the emergence of demand is not to emphasize the product function
Many salespersons like to emphasize product characteristics when guiding customers to buy, saying that this nano coating can increase the hardness of your car paint, prevent acid rain, bird droppings, etc., so that customers can imagine whether I need these functions before purchasing.
The disadvantage of this method is that it is not direct enough, so emphasizing product features is not the best sales method.
3. Not really paying attention to customer needs
Many salespeople who sell nano coatings, without even carefully observing the customer's car, start to recommend nano coating to the customer. How can you seize the customer's demand to make a deal?
The result is that the transaction rate is low, and the salesperson responds that the unit price is too high to sell. Some car detail shops only sell 1-2 sets of products a month, which makes very limited contribution to the output value of the car detail shop.
So is there any good way to quickly increase the sales of automotive nano coatings?
Yes, the answer is to send! Sending is not for you to send the whole car, but to choose a part of the car as a gift. Generally, the car head cover nano coating is more commonly delivered.
Why send it?
Because many car owners did not see your nano coating experience before, the car owner’s needs did not exist, because he may not have seen such a good thing before, he did not understand the actual benefits brought by nano coating, just listen to you He may not feel anything. He doesn't know that the paint condition of his car can be improved. His needs are non-existent. Only when customers experience it can his needs arise.
Follow-up will also do a good job of customer demand guidance, customer tracking and referrals.
Effect case display after use
—Feedback from Fiji KISHO partners