Mercedes-Benz Brand History

- May 11, 2019-

Mercedes-Benz brand history

Mercedes-Benz, a world-class luxury car brand, is considered one of the world's most premium car brands, with its perfect technical level, excellent quality standards, innovative innovation capabilities and a The classic classic coupe is awesome. Internationally, the brand is often referred to as Mercedes, while the Chinese mainland calls it "Mercedes" (hence, there is Mercedes-Benz), and Taiwan is translated as "Benshi". Hong Kong is translated as "Pingzhi".

Since December 22, 1900, Daimler-Motoren-Gesellschaft (DMG) has offered its customers the world's first Mercedes-branded sedan. Mercedes-Benz has become a car. A model of industry. Its brand logo has become one of the most famous automobile brand symbols in the world. For more than 100 years, the Mercedes-Benz brand has been a pioneer in automotive technology innovation.

On January 29, 1886, two Germans Karl Benz and Gottlieb Daimler obtained the patent for the world's first car, marking the birth of the world's first car. This day was called the birth day of the car. More than 100 years later, Mercedes-Benz has already passed its 100-year-old birthday. In the past 100 years, with the booming development of the automobile industry, many automobile manufacturers have emerged, but in the end it is only a short-lived. For hundreds of years, only the five car manufacturers of Mercedes-Benz, Peugeot, Ford, Buick and Skoda survived the baptism of the years [3].

1885 and 1886, Karl Benz (full name Karl Friedrich Benz, Chinese name Carl Friedrich Benz, referred to as Carl Benz. Because of the brand name "Mercedes" in the name, and Mercedes - Mercedes-Benz China official website uses the translation name of "Carl Mercedes-Benz", so it is now translated as "Karl Bentz" and Gottlieb Daimler has created their first car. In 1883, Carl Benz started the stove and established the Mercedes-Benz company in Mannheim.

Gottlieb Dai

The evolution of the Mercedes-Benz logo Gottlieb Daimler applied for a patent for the Trident logo in 1909, but Mercedes-Benz belonged to a round badge. Gottlieb Daimler’s logo comes from his letter to his wife, who believes that the star he painted on his house will bring him good luck. This three-pointed star also symbolizes Mercedes-Benz’s Empty in three directions. In 1909, in order to commemorate the mass production of his car, Gottlieb Daimler changed the gear pattern in the three-pointed star to a laurel branch to show victory. The "Mercedes" in the logo is taken from the name of the beautiful daughter of the car dealer Emil Jellinek in Austria. "Mercedes" has a lucky meaning in Spanish. Unfortunately, this beautiful woman died in an unfortunate marriage at the age of 40. The practice of her name is not lost.

In June 1909, Daimler Automotive applied for the registration of the "Triple Star" as a symbol of a car, symbolizing the mechanization of land, water and air. In 1916, a circle was added around it, and four small stars were placed above the circle, followed by the words Mercedes.

The Mercedes-Benz logo was originally surrounded by the "Benz" letter plus a laurel branch. In 1926, Daimler merged with Mercedes-Benz, and the star logo and Mercedes-Benz's laurel branch finally merged into one, with the words Mercedes-Benz. After changing the laurel branch into a ring, the words Mercedes-Benz were removed. With the merger of these two historic car manufacturers, the factory once again applied for a patent for the trademark. The star logo in this ring has evolved into today's pattern, has been used ever since, and has become one of the world's most famous trademarks.